Packaging design is becoming increasingly influenced by advertising, with many products relying on appearance and copywriting to win customers.

Knowledgeable packaging design companies naturally incorporate advertising design techniques into their packaging design.

If your product needs packaging design or improvement, the following experiences are worth considering.

Consumers view a packaging design in the order of: Image - Headline - Body

Evaluate packaging design works in this order

85% of formal product names go unnoticed. Why?

The name must be attractive; a unique name has an 8 times higher memorability than a formal one.

People looking at the large text on packaging is 5 times more than those reading detailed descriptions.

This implies that the name and slogan are crucial.

If your advertising language is verbose, you waste 80% of the display area.

The focus should be on what content to include and how to capture attention.

Adding white space increases attention by 1.7 times.

Balancing content and white space is a challenging yet crucial aspect.

"100" in digits is 25% more appealing than "one hundred" because it is closer to reality.

Arabic numerals convey information faster than text, with no understanding limitations across borders, reaching the brain without reading.

Slogans with 8-12 words are most memorable.

This emphasizes the importance of concise and impactful slogans.

More people look at packaging design images (20% more) than at advertising copy.

Your images must be captivating, and your headlines must be attention-grabbing. The ratio of Image to Headline should be 1.2:1, considering the emphasis.

The human mind cannot simultaneously process more than seven units.

If seven products are arranged on the same page, you should aim to be the first one noticed.

Pictures have 16 times the power of language.

A picture is worth a thousand words. Learning to communicate through images is a lifelong benefit.

More people look at triangles than squares (2 times more).

Irregular shapes are more attention-grabbing, leveraging the visual psychological phenomenon of "edge detection." Similarly, rotating a square into a diamond shape significantly increases its attractiveness.

Breaking conventional presentation forms doubles the attention rate.

This involves finding a balance – being unexpected but within reason. If your approach is neither expected nor reasonable, it becomes problematic.